Brand and Business Strategist

Building brands that appeal to the rational and align with the emotional.

I help businesses rein over their challenges, accomplish their audacious goals and flourish as a future focused brand, geared to make an impact.

Book A Clarity Call
Brand and Business Strategist

Building brands that appeal to the rational and align with the emotional.

I help businesses rein over their challenges, accomplish their audacious goals and flourish as a future focused brand, geared to make an impact.

Book A Clarity Call

The Futur

Business Bootcamp

Quantum Leap

Mastermind for Business Acceleration

The Futur

Member: global creative entrepreneurs community

The 5P success metrics for brands and businesses.

Performance

Is your business performing to the best of it's potential and thriving?

Perfect Fit

Are you attracting your ideal clients consistently and working on your dream projects?

Positioning

Are you distinctly positioned in the market?

Pricing

Is your business free from competing on price?

Propelling Brand

Is your brand driving your business growth?

"I believe, every genuine business deserves to achieve the 5P without constant struggles or speed bumps."

The 5P success metrics for brands and businesses.

Performance

Is your business performing to the best of it’s potential and thriving?

Perfect Fit

Are you attracting your ideal clients consistently and working on your dream projects?

Positioning

Are you distinctly positioned in the market?

Pricing

Is your business free from competing on price?

Propelling Brand

Is your brand driving your business growth?

I believe, every genuine business deserves to achieve the 5P without constant struggles or speed bumps.

Win with Intellect & Compassion

For a company, getting to the next level and staying on top of the game comes not just by operating from the head but also with a heart to cut through the clutter. 

That is exactly what my unique blend of discovery, strategy and tactics helps me create for businesses to shine and thrive.

Win with Intellect & Compassion

For a company, getting to the next level and staying on top of the game comes not just by operating from the head but also with a heart to cut through the clutter. 

That is exactly what my unique blend of discovery, strategy and tactics helps me create for businesses to shine and thrive.

Work with me

As a brand, marketing and business strategist and an entrepreneurship coach, I am here to support your brand transformation so you can expand your brand impact, reach and revenue.

Growth Consultation Program

Need an extra pair of expert eyes to look over your business plans and guide you in the journey of growing your brand?
Let’s get talking, let’s audit and understand, let’s chalk out the next steps for you.

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Brand Reposition Prosper

Let’s get your positioning right and take your business from stagnation to flow, finding new ways to grow. 
For existing brands to figure out what’s holding them back, looking to expand or sport a fresh new personality.

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Brand Invent Accelerate

Let’s lay a strong foundation to build an attractive brand that helps the business connect better, accomplish it’s goals and experience success consistently.
For both, new businesses and those that have been around for a while.

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Brand & Business Intensive

Looking to take your organisation to the next level and play the big game in entrepreneurship?
Let me take you through this exciting journey and support your business with my exclusive 1-1 program.
For new and existing businesses.

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Book A Clarity Call
Testimonials

What Clients Are Saying

"My experience of working with Mahi was amazing. The challenge we were out to tackle was that we didn't have a clear brand recognition and direction in a relatively crowded space. I chose to work with Mahi because of the importance she provides to strategic thinking in the space of brand building and management. The outcome was excellent and exceeded my expectations."

Avinash Abhichandani - Co-founder Learners'Cove, Canada

"Working with Mahi was a great experience. Our business is in an expansion phase and we were looking to explore more South Asian markets and launch in India. Mahi's processes were well structured and very professional leading to a successful engagement through which our team gained clarity from the brand perspective and it reflects in our communication. With Brand strategy we could establish our presence in the crowded market and our new visual identity feels so aligned and refreshing. Our work sessions together were a joy."

Neha Mutta - Founder, fitNfab Squad, Canada

"It was wonderful working with Mahi. She always made us feel heard, considered our ideas and took care of our concerns. Our goal was to gain clarity on who we are as a brand and stand out in the competition. Through the strategy session with Mahi we not just got clarity but were also able to figure out our ideal niche and the steps we needed to take moving forward. I will recommend Mahi to all my connections when it comes to brand and business strategy."

Ali Omar L Pineda - Founder, Website strategist & developer, Strokes and Shapes, Philippines

"We started off with consulting her for our sub brand launch and the creative direction. What I loved most about her work was the beautiful color scheme she provided us with after studying our market and audience. It was aesthetically pleasing and actually strategically created with color psychology & attraction factor in mind. The packaging design that offbeat Upstairs created for us clicked with our customers right away. Offbeat Upstairs' quality of work is impressive. Mahi casts her magic spell on all the work she does."

Sathya Seshachalam - Founder, Bouncing Peaches, Bangalore, India

"Offbeat Upstairs took care of the entire branding, strategy and design for my healthcare brand Health Triangles. Mahi took out time to listen & understand our philosophy and build a brand that resonates. Unlike others, she has a detailed process and her knowledge, skill set and passion for the work shows in her wonderful execution. I loved working with her and Offbeat Upstairs continues to take care of all our design & creative requirements."

Dr. Aparna Singh - Founder, Health Triangles, Mumbai, India

"We approached Offbeat Upstairs for designing our website. Mahi did not straight away start talking about the website and we are so glad about it. Through her very systematic approach we realised that based on our goals we needed a rebranding and not just a website redesign. The discovery session gave us so many insights about our own business. We are very happy with the feedback and result we got after Mahi helped us reposition our brand & Offbeat Upstairs built us a brand new website. We loved collaborating with Offbeat Upstairs."

Shanti Verma - Managing Partner, Mega HR, Mumbai-Lucknow, India

As Featured In

Topics I Discuss

01.

Motivation

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02.

Vision

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03.

Strategy

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04.

Leadership

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05.

Self Improvement

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06.

Self Awareness

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07.

Confidence

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08.

Life Skills

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We All Need Help to Realize What We Want Most.

View All Services

One-on-one / CEO Coaching

Business Coaching

Management Coaching

Workshops & Seminars

About Me

I’m Mahi.
I Help and Power Entrepreneurs & Businesses.

Besides being an independent brand and business strategist, Mahi is also the founder of Offbeat Upstairs, a marketing and automation agency based out of Mumbai, India.
The founder and creative conceptualizer of the merchandise brand Rangrasia. And a Business Coach for creatives and creative agencies in India.

X-Factor :
A combination of

Multidsciplinary knowledge from

  • Tech and Design Education
  • Business Background
  • Marketing Training
  • Guidance from globally renowned coaches

and

Compassion

X-Factor :
A combination of

Multidsciplinary knowledge from

  • Tech and Design Education
  • Business Background
  • Marketing Training
  • Guidance from globally renowned coaches

and

Compassion

As a strategist and an agency owner my vision has been to make the creative and strategic experts approachable, their expertise more accessible and the process of building a brand completely transparent and collaborative for the concerned business owners.

A decade in the industry and playing the roles of an employee, a freelancer, a customer, an entrepreneur and a leader brought me not just valuable experience but also incredible insights.
These have inspired me to bring something different to the table and build a culture that supports our Nested Wins philosophy. We ensure any project that I or my company takes up, the work we put in and the results we achieve, becomes a WIN for our clients, the people we work with and us as a business.

Mentors

Chris Do

LA, USA

Entrepreneur | Coach | Speaker
30+ years exp in the creative industry. 
Chris  is the founder of The Futur, the Business Education Platform for Creatives around the world) and the Founder and Creative Director of Blind, the Emmy winning motion graphics agency based in USA.

Anneli Hansson

Stockholm, Sweden

Brand Strategist | Coach | Speaker
25+ years of exp in advertising, branding and PR.
Founder / CEO of the branding firm Happy Islands based in Sweden. She has been a brand consultant for 15+ years championing sustainability. Anneli now helps creatives to transform into strategic thinkers.

Richard Moore

London, UK

Startup Consultant | Investor | Sales Coach
18+ years of exp in building companies from ground up, coaching leadership roles and consulting with multi-hundred million-pound organisations. Richard is also the creator of LinkedIn Client Accelerator Program and has brought to life the Entrepreneur Business Live Series.

Communities | Connections | Leading | Teaching

Other ways to work with me

Collaborating

I collaborate on interesting projects with selective marketing and creative agencies to help them provide more value to their clients with brand strategy. Think your project can make the cut? Get in touch.

Coaching

I coach creative agencies and solo creative entrepreneurs to help them build a sustainable business and thrive in the competitive, crowded market, without crushing their soul. Interested? Apply now.

Speaking

I love connecting with new people, sharing knowledge, doing workshops, webinars and seminars. I speak on different online platforms including Clubhouse, Instagram & Podcasts. Want to know more? Get in touch.

Ready to build your dream brand?

Book A Clarity Call
Let's Work Together